A Revolutionary PBM whose Time has Come

As former PBM executives, we realized there had to be a better way to manage the prescription drug benefit. As pharmacy benefit costs rise, traditional PBMs continue to be limited by inherent conflicts of interest – spread pricing, pharmacy ownership and rebate retention – with little incentive to promote cost-effective drug use, enforce prior authorization requirements, or report the outcomes of their management interventions. Instead, their conflicted revenue streams create financial incentives to promote greater drug utilization, cover higher cost drugs with greater rebates, and promote the use of their own pharmacies even when it may not be in their client’s best interest, leaving plan sponsors to bear the cost.

EpiphanyRx was created to break free from these constraints. We are a full-service Pharmacy Benefit Manager with a business model that aligns our interests with that of our clients. 100% of our revenue comes directly from client fees. We do not keep spread from drug discounts or rebates and we do not own pharmacies. Our proprietary technology solutions layer on top of traditional formulary and network management tools to provide the most rigorous clinical programs available, with a singular focus on lowest net cost and overall value for our clients.

We believe the PBM industry needs to evolve. EpiphanyRx was created to lead that charge by providing the necessary ingredients for the sustainability of the prescription drug benefit – alignment, value, and transparency.

Brenda Motheral

Bpharm, MBA, PhD

CEO and Co-Founder of EpiphanyRx

LEADERSHIP

Brenda Motheral, RPh, MBA, PhD

President and CEO

Shannon Ambrose

Chief Operating Officer

Adam Hobgood, MS

SVP, Pricing and Analytics

  • More than 20 years experience in pharmacy benefits, specialty drug management, and population health
  • Former senior PBM executive, leading product, research, and strategy from 1995-2007
  • Published more than 75 studies on prescription drug management
  • PhD in health economics, MBA, and BS in Pharmacy
  • Over 15 years of experience in health care, including PBM, health plan and specialty pharmacy
  • Former Product and Specialty lead for top tier PBM and Health Plans
  • Launched specialty pharmacy that grew to > $1B revenue
  • Over 20 years of experience in healthcare analytics, including population health, pharmaceutical trials and medical and pharmacy data analytics and technology
  • Multiple patents in predictive modeling
  • Masters degree in Statistics

Brenda Motheral, RPh, MBA, PhD

President and CEO

  • More than 20 years experience in pharmacy benefits, specialty drug management, and population health
  • Former senior PBM executive, leading product, research, and strategy from 1995-2007
  • Published more than 75 studies on prescription drug management
  • PhD in health economics, MBA, and BS in Pharmacy

Shannon Ambrose

Chief Operating Officer

  • Over 15 years of experience in health care, including PBM, health plan and specialty pharmacy
  • Former Product and Specialty lead for top tier PBM and Health Plans
  • Launched specialty pharmacy that grew to > $1B revenue

Adam Hobgood, MS

SVP, Pricing and Analytics

  • Over 20 years of experience in healthcare analytics, including population health, pharmaceutical trials and medical and pharmacy data analytics and technology
  • Multiple patents in predictive modeling
  • Masters degree in Statistics